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Sally Jo Fifer - Executive Producer for ITVS



Ms. Sally Jo Fifer serves as Expert Advisor of California Emerging Technology Fund. Ms. Fifer serves as President and Chief Executive Officer of Independent Television Service (ITVS), the leading provider of independently produced programs for PBS. She also serves as an Executive Producer of Independent Lens, a 29-week national series for PBS. Prior to taking the helm at ITVS, she spent nine years as the executive director of BAVC. She is the co-editor with Doug Hall of Illuminating Video, a widely used textbook on video art. She serves as President of Board at Bay Area Video Coalition, Inc. She has received fellowships for executive training from Stanford and Harvard Business Schools, and holds a BA from the University of California, Berkeley, and an MA from Stanford University.

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